FROM WAFFLE IRONS TO THE WORLD'S WEIGHTLIFTING LEADER
Blue Fitness is proud to be the exclusive distributor of the ELEIKO products in New Zealand. ELEIKO create's products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.
Rooted in a passion for strength, we took a bold leap from making waffle irons to creating the world’s finest barbells and helped shape the world of weightlifting along the way. With a focus on innovation and a commitment to quality and performance, we work tirelessly to make people stronger.
SET YOUR BAR HIGH, BE KIND AND DO MORE OF WHAT MAKES YOU STRONGER