About Blue Fitness
Since 2002 Blue Fitness has been the premium supplier and exclusive distributor of over 20 of the World’s Best Fitness Brands.
Based in Auckland, with an extensive parts holding, and sales and service infrastructure throughout New Zealand, we are proud to have equipped Hotels, Local and National Government Leisure Centres, Sports Franchises, Commercial Clubs, Police, Fire, Military, Universities, Schools and Apartments.
On top of our Commercial clients, we work with customers across New Zealand to provide the highest quality at-home gym equipment and recovery equipment.
We pride ourselves on value-driven equipment supply, customer service and after-sales care. We are unique within the fitness industry as each of the three owners has specific responsibilities in Service, Account and Finance Management.
Hayden Smith | Sales Director
Hayden has worked across nearly every aspect of the commercial fitness industry, beginning his career as a Service Technician before progressing through Customer Service and Service Management, and ultimately finding his passion in Sales and Account Management. With over 15 years of experience working with multiple brands and distributors, he brings deep industry knowledge and expertise. A regular attendee of international trade shows, distributor meetings and conferences. Joining Blue Fitness in its early days, he has been a key driver of the company’s sales growth. Having clocked up thousands of kilometres travelling the country, Hayden has visited almost every fitness facility in New Zealand and continues to enjoy meeting new people and discovering new clubs.
Brett Kennedy | Service Director
Brett started his professional life as an apprentice automotive engineer, which quickly moved to workshop foreman roles, then onto workshop management. Brett was brought into the Blue Fitness team in 2009 as a service manager and has thrived with his experience in customer service, operations management and mechanical knowledge. In his time with Blue Fitness, Brett has travelled throughout Australia and New Zealand installing equipment and visiting customers, to ensure that their experience with all equipment purchased through Blue Fitness is meeting the high standards we set for our product.
Ben Davies | Company Director
Ben Davies is the founder and owner of the Blue Leisure Group of companies. A group of 7 companies specialising in the Health and Fitness Industry in New Zealand and Australia, providing consultancy, finance, fitness and member retention. Specifically within Blue Fitness, he works with Hayden, assisting customers in market positioning and strategy.
Ben has been in the industry for close to 30 years, starting the first of the group's companies in 2002. Previous roles have been as Executive Director YMCA Auckland, Contract Manager for the West Wave Aquatic Centre in Auckland, Industry Business Consultant, lecturer and high-performance coach. International Triathlete and Ironman competitor, you'll find Ben training for Ironman #6 when not working with customers or teaching an indoor cycling class.
Sam Bos | Northern Sales Manager
Sam has over 10 years’ experience in the Fitness Industry, having joined the Blue Fitness team in 2017 as Regional Manager based in Wellington. He has a Diploma in Exercise Prescription/Bachelor’s Degree in Applied Management from the New Zealand Institute of Sport. Sam loves helping people and working with fitness facilities all over the country, from marketing and product promotion through to delivery and installation. He applies attention to detail to ensure our customers are looked after in every aspect of the buying process. Sam sees his strength in building long-term, genuine relationships as his best asset.
Nathan Angus | Southern Territory Manager
Nathan joins us as Southern Territory Manager, bringing extensive sales experience, a passion for fitness, and a strong background in customer relationships.Based in the South Island, his energy, enthusiasm, and genuine love for fitness make him an incredible addition to our team. Nathan works closely with commercial partners to deliver premium fitness solutions across the region.
Chito De La Cueva | Senior Technician
Chito, our amazing Head Technician, has been a vital part of Blue Fitness for 10 years! From installing gym equipment nationwide to quickly resolving issues, his expertise, dedication, and attention to detail keep our gyms running smoothly. Always going above and beyond, he builds lasting client relationships and ensures exceptional experiences. We’re grateful for his hard work and look forward to many more years!
