About Blue Fitness

Since 2002 Blue Fitness has been the premium supplier and exclusive distributor of over 20 of the World’s Best Fitness Brands. 

Based in Auckland, with an extensive parts holding, and sales and service infrastructure throughout New Zealand, we are proud to have equipped Hotels, Local and National Government Leisure Centres, Sports Franchises, Commercial Clubs, Police, Fire, Military, Universities, Schools and Apartments.

On top of our Commercial clients, we work with customers across New Zealand to provide the highest quality at-home gym equipment and recovery equipment.

We pride ourselves on value-driven equipment supply, customer service and after-sales care. We are unique within the fitness industry as each of the three owners has specific responsibilities in Service, Account and Finance Management.

Hayden Smith | Sales Director

Hayden has worked in almost all aspects of the industry. He got his start as a Service Technician, and then moved through roles in Customer Service and Service Management before finding his true passion in Sales and Account Management. Having worked in various roles with multiple brands and distributors for over 15 years, Hayden has extensive experience and knowledge on all areas of the commercial fitness equipment industry. A regular attendee of international trade shows, distributor meetings and conferences, he is aware of all the latest trends and innovations and enjoys sharing this information with our customers. Hayden came to us in the early days when Blue Fitness was just a baby and has been a driving force behind the sales growth of the company ever since. Clocking up 1000’s of kilometers, he has driven and flown his way all over the country and has visited almost every fitness facility in New Zealand at least once, and still enjoys travelling the country seeing new clubs and meeting new people.

Brett Kennedy | Service Director

Brett started his professional life as an apprentice automotive engineer which quickly moved to workshop foreman roles then onto workshop management. Brett was brought into the Blue Fitness team in 2009 as a service manager and has thrived with his experience in customer service, operations management and mechanical knowledge.

In his time with Blue Fitness Brett has traveled throughout Australia and New Zealand installing equipment and visiting customers, to ensure that their experience with all equipment purchased through Blue Fitness is meeting the high standards we set for our product.


Ben Davies | Company Director

Ben Davies is founder and owner of the Blue Leisure Group of companies.  A group of 7 companies specialising in the Health and Fitness Industry in New Zealand and Australia providing consultancy, finance, fitness and member retention.  Specifically within Blue Fitness he works with Hayden assisting customers in market positioning and strategy.

Ben has been in the industry for close to 30 years, starting the first of the groups companies in 2002.  Ben has a degree in Physical Education from Otago and post graduate qualifications in Finance from Massey University.  Previous roles have been as Executive Director YMCA Auckland, Contract Manager for West Wave Aquatic Centre in Auckland, Industry Business Consultant, lecturer and high performance coach. International Triathlete and Ironman competitor, you'll find Ben training for Ironman #6 when not working with customers, or teaching an indoor cycling class.

Reece Zondag | Specialist Account Manager

Reece Zondag joined the company mid way through 2020. Reece has an extensive Fitness  Industry background of over 30 years, was the previous CEO of Les Mills New Zealand and  recently through his Company NRG Fitness Equipment, the distributor of Matrix.

Reece works independently as a specialist consultant for Fitness operators though his company Gym Consultants and with Blue Fitness in Equipment Sales for key accounts and throughout Waikato and Bay of Plenty. 



Sam Bos | Southern Area Sales Manager

Sam has over 10 years’ experience in the Fitness Industry having joined the Blue Fitness team in 2017 as Regional Manager based in Wellington. He has a Diploma in Exercise Prescription/Bachelor’s Degree in Applied Management from New Zealand Institute of Sport.

 Sam loves helping people and working with fitness facilities all over the country, from marketing and product promotion through to delivery and installation. He applies attention to detail to ensure our customers are looked after in every aspect of the buying process. Sam sees his strength in building long term genuine relationships as his best asset.