There are a plethora of gyms and fitness facilities in every city and town, but what can you do to stand out in a saturated market?
We have the answer…and it might surprise you!
Drum roll, please… It’s wellness spaces.
Wellness spaces have allowed fitness clubs to stand out in a competitive market, offering a unique selling point that sets them apart from other gyms. Enthusiasts and newcomers alike appreciate a place to cool down after a long or strenuous workout. Plus, wellness spaces can attract members less focused on traditional workouts but interested in alternatives.
Wellness spaces can also help the well-being of gym-goers. By providing wellness spaces, fitness clubs can help their members keep up with their fitness goals. Recovery periods after a workout, especially massages, can help both physiologically and psychologically. Wellness spaces help you offer a more total-body-based approach to fitness and wellness, which is always a good thing.
Let’s break down some of the benefits
A huge benefit of wellness spaces is the potential for generating additional income for fitness clubs. Many members are willing to pay extra for recovery services, which can help fitness clubs generate more revenue - helping to offset operating costs, provide better services for customers, and improve profit margins. This can be especially important for smaller fitness clubs that may struggle to compete with larger chains.
Establish Your Club with a Competitive Differentiation
Fitness clubs need to differentiate themselves in a competitive market. Wellness spaces can offer unique selling points by offering recovery amenities that attract customers who are looking for an all-inclusive fitness and wellness experience.
Wellness spaces can help fitness clubs appeal to clients looking for an all-encompassing experience that suits more than just a traditional workout experience – for instance, recovery-focused services like HydroMassage and/or cryotherapy. This diverse range of wellness amenities helps clubs cater to a wider audience and expand their customer base.
Improve Member satisfaction & retention.
One of the biggest advantages of wellness space recovery lounges is the improved member satisfaction that comes as a result. Members can feel fatigued and sore after their workouts, and recovery amenities. like foam rolling, stretching classes, and massages that feel great on sore, tired muscles. By providing these services, fitness clubs can show their members that they care about their well-being. Satisfied customers become return customers, and word-of-mouth recommendations are among the strongest marketing tools available.
Revamp Underutilised Space
Fitness owners who recognise the benefits of having recovery lounges often ponder over the optimal location to accommodate such a space. Fortunately, repurposing dead or outdated areas in your gym is an excellent solution. By transforming underutilised areas in your gym, you can create a space that serves as a valuable asset to both your members and your business. Not only does it provide an additional service for your members, but it also has the potential to improve retention rates and attract new members to your gym.
Extend Membership to a Wider Audience
Wellness spaces can help fitness clubs cater to a wider range of members. By offering recovery services, fitness clubs can easily enter a new product category that will appeal to a new market - people recovering from an injury, dealing with chronic pain, or just looking for a bit of rest and relaxation.
In this era of fitness, much the same way members expect to see cardio and free weight areas, they also expect to have access to wellness and recovery services as they shift to a more total-body approach to health and fitness.
Wellness spaces have significantly impacted fitness clubs by improving customer satisfaction, providing additional revenue streams, and catering to a wider range of customers.
Clubs offering wellness spaces can attract new clientele and distinguish themselves in a competitive market. By keeping up with the latest trends and innovations in the industry, fitness clubs can offer an all-inclusive experience for their current customers and for new ones as well.
Overall, a wellness space = happy customers = word of mouth = more customers. For advice on how you can transform your space into an inclusive area for both exercise and wellness, chat with one of our experts today at Blue Fitness.
From Hydromassage to Hyperice, we have the solutions to help you create the best space for your clients.