Fitness Industry Blog

The fitness industry is constantly changing as more competition enters the market, so it’s crucial gym owners adapt to these changes in order to stay relevant. Some aspects of gyms will never change — there will always be dumbbells, treadmills and other general cardio and strength machines. But over time, customer demand drives the need for different types of equipment.

This week has been a very exciting time for Blue Fitness as we became the exclusive distributor for Hyperice in New Zealand.

So let’s start from the beginning. What is Hyperice and why do I need it in my life?

Summer is coming, the days are getting longer and it's amazing the incredible benefits you can get from taking a daily walk. Pop on your favourite podcast, or playlist or text a friend and have a walking catch-up - your body and mind will thank you for it!