Fitness Industry Blog

It’s beginning to heat up - FINALLY, the days are getting longer and spending time at the beach is very much here!

There is no doubt that Summer is a season to be outdoors. Being outside is beneficial both for your physical and mental health, especially when doing something you enjoy. No matter what your level of fitness is, just being outdoors has so many benefits.
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The fitness industry is constantly changing as more competition enters the market, so it’s crucial gym owners adapt to these changes in order to stay relevant. Some aspects of gyms will never change — there will always be dumbbells, treadmills and other general cardio and strength machines. But over time, customer demand drives the need for different types of equipment.
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This week has been a very exciting time for Blue Fitness as we became the exclusive distributor for Hyperice in New Zealand.

So let’s start from the beginning. What is Hyperice and why do I need it in my life?
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What is hypertrophy and why is it such a hot topic? Why are more and more tapping into this trending science? Learn the ins and outs of hypertrophy and which exercises create the best hypertrophy response, plus how much load and how many reps will create the perfect storm for hypertrophic muscle growth.

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